The snus market

It is illegal to sell snus in the entire EU, except for in Sweden which got exempted from the law when entering the EU.

Approximately 7500 ton snus is sold

The sale is distributed on 230 millon cans of loose snus and portion snus

Sales have increased 5% per year the last five years

18% of the adult population in Sweden uses snus

Approximately 200.000 women use snus

The average age of a user of snus is 39 years USA is the world’s biggest market for snus.

1 billion cans are sold

Portion snus only counts for 6% of the sales, but is increasing

Loose snus counts for 94% of sales

Sales have increased 4% per year the last five years

Our team has gathered much information about snus. Everything about snus types, snus production, snus raw materials, snus history and more