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By mid June Nick and Johnny Black will undergo a makeover from black portion to white portion.
The transformation also includes a new name, Nick and Johnny Strong White, as well as a new design of the can. However the flavor, nicotine level and weight will remain the same.
Considering that white portion and products with higher nicotine level is a growing segment in Norway, Swedish Match decided to combine these two properties in one product – Nick and Johnny Strong White.
Nicotine: 11 mg/g
White portion snus
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